From category archives: Reflect

Major Donors

How to Measure ROI on Major Donor Relationships

How to Measure ROI on Major Donor Relationships

Mr. Jackson was a gruff old man, who’s wrinkles could tell the story of his long, adventurous life. Each line told a story of hard work, family-rearing, and costs he paid to love God, family and his country. He had lost his hearing years ago, so communication for him was difficult. Although he was humped over a little, he got around fairly well with his cane. He loved his dog (I think better than his 2nd wife). And he was a major donor to good causes. Here's how my first major donor phone ...Read more »
5 Reasons Donors Don't Want to Meet with You

5 Reasons Donors Don't Want to Meet with You

Recently one of my clients was at a meeting with a donor. And the donor told the Executive Director, “You must be a busy person, you don’t need to visit me. I trust you.” The leader of this wonderful organization told me he was considering taking her off his list since she trusts them and does not want a visit. “Absolutely not!” I exclaimed. There is more to this type of response than you may think.  Here are five reasons major donors give you similar &l ...Read more »
Why is it so important to guard your database?

Why is it so important to guard your database?

The hallway led to a back room, grey walls and no windows. In the corner of the quiet room was a desk with a computer and the staff member diligently typing. The leader touring me through, led me out and, almost in passing, said quietly, “That is just our database department.” Discussing the problems of getting people to donate to her organization, the leader’s obvious frustration was seen on her furrowed brow. When I asked her which database she uses, the size of the donor ...Read more »
[VIDEO] How Do I Relate to a Donor?

[VIDEO] How Do I Relate to a Donor?

A donor and I were chatting over salads discussing what my organization was achieving. I kept saying my organization does this, my organization does that—as if the building was achieving the accomplishments. The donor looked at me and said, "I like you, not your organization." She was relating to the organization in a personal way—person to person. Watch my two minute video below and let me share with you a few tips when relating to donors person to person.Read more »
How to Keep Donor Giving High After the Holidays

How to Keep Donor Giving High After the Holidays

End of the year giving. Money’s coming in, giving is up, it’s great! Then January hits. Hello? Did you forget about us? The donors gave so happily and generously. What happened? You are among many organizations that hit the donor hard with acquisition, appeals, and cultivation in the last 3 months of the year. People naturally feel generous at this time as well as giving their year-end gifts for tax purposes. But, how do you keep these donors giving, even in lean months? Mak ...Read more »
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