From category archives: Reflect

Major Donors

Why is it so important to guard your database?

Why is it so important to guard your database?

The hallway led to a back room, grey walls and no windows. In the corner of the quiet room was a desk with a computer and the staff member diligently typing. The leader touring me through, led me out and, almost in passing, said quietly, “That is just our database department.” Discussing the problems of getting people to donate to her organization, the leader’s obvious frustration was seen on her furrowed brow. When I asked her which database she uses, the size of the donor ...Read more »
[VIDEO] How Do I Relate to a Donor?

[VIDEO] How Do I Relate to a Donor?

A donor and I were chatting over salads discussing what my organization was achieving. I kept saying my organization does this, my organization does that—as if the building was achieving the accomplishments. The donor looked at me and said, "I like you, not your organization." She was relating to the organization in a personal way—person to person. Watch my two minute video below and let me share with you a few tips when relating to donors person to person.Read more »
How to Keep Donor Giving High After the Holidays

How to Keep Donor Giving High After the Holidays

End of the year giving. Money’s coming in, giving is up, it’s great! Then January hits. Hello? Did you forget about us? The donors gave so happily and generously. What happened? You are among many organizations that hit the donor hard with acquisition, appeals, and cultivation in the last 3 months of the year. People naturally feel generous at this time as well as giving their year-end gifts for tax purposes. But, how do you keep these donors giving, even in lean months? Mak ...Read more »
4 Questions to Help Your Ministry Engage Your Community

4 Questions to Help Your Ministry Engage Your Community

If your ministry no longer existed in your community, what impact would it make? Would this loss displace just a few people, or would it create such a ripple effect, that the community would have to do something to lessen the impact? Of course, we want our organization to impact our community, so much so, that the people feel a responsibility to fund our work. But in many cases, this is simply not how the community feels. How do you win the community’s support and esteem? By serving the c ...Read more »
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Linda Cunning
Senior Consultant

Find out how I help leaders grow their ministries as their trusted advisor. Read more about the way I work with clients by clicking here.

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