From category archives: Reflect

DonorIntel

How to Send Relevant Messaging to Your Donors

How to Send Relevant Messaging to Your Donors

Jason sat across from me eating lunch as he explained his mission at his organization. He said, “No one is doing this work.”

I tried not to say anything. “This is why people need to give to us, and that’s what I am going to tell them,” he continued. Jason was convinced that if he communicated to his database list that his organization was the only one doing this work, they would give to him.

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