Have you ever been in the presence of someone who is truly thankful? I mean, this person just walks in a humbleness that comes when gratefulness is consuming the heart. This person finds ways to express gratitude. Their kind words are contagious. This grateful soul acknowledges God’s sovereignty and goodness. They are appreciative and make you feel thankful that you have the privilege to have helped them. I love these folks.
Those that give to your organization like a genuine, personal, real thankfulness from you. Not some canned phrase that is tied into a letter with your next ask. But a real gratitude that makes the donor know that you are so appreciative of their support. Look at it this way, no one has to give you anything. I know that is a little pessimistic, but it is true. There are lots of organizations, some bigger, some smaller, some with better programs, some with great outcomes, some with tight fiscal procedures, some with huge projects that look to your supporters to give. But, they have chosen YOU. Wow, out of all they could have chosen to give to, they chose you. What a humbling thought.
So, how are you showing your gratitude? How is your appreciation serving the donor and not serving your organization (“We will just add a P.S. thank you to our next donor appeal…”)? What will make your donor know that name by name and face by face, we are honored that you choose us to give to? Donors are reflecting Christ’s giving nature, how would you thank Jesus? Then do so.
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