How are you doing in engaging your donors, especially during this time of year?
I live in a region of the country where the four seasons are very distinct. At the beginning of each season, there is a freshness, newness and expectancy for the coming few months. Each season brings its own joys, its own opportunities. That’s also true with our donor relationships. But, if we’re not careful we can miss what God’s doing in each season by not seizing the day.
Look at Isaiah 43:18-19. This is such a great passage of God’s love and provision for His people—plus He shows that HE alone is Israel’s Savior. In doing so, God speaks, regarding His work in our New Thing. He says,
“Forget the former things; do not dwell on the past. See, I am doing a new thing!”
When we look at all our activities with donors, we can get discouraged by people not returning calls, a low ROI on a communications piece, a mediocre response to a funding campaign, not meeting a goal at an event, or getting a no when asking for a major gift. But the cycle for donors is not all the no’s. It is the daily opportunities for something new and fresh with each donor.
Your organization is doing incredible work, and this message needs to be shared. You have the privilege to share the message, allowing the donors to let God do a new thing in each of them.
Perceive Your New Thing
Then at the end of verse 19 God asks the question, “Do you not perceive it?”
We get so caught up in our daily work, don’t we? Rushing around, answering emails, and all the busyness of the day that we do not slow down to reflect and perceive what God is doing in our lives and in the lives of the donors.
So, try this. Start your day with an attitude of expectancy that there is something new for you and your donor. It’s then that you get to witness God’s love, grace and provision.
During this busy season, take time to breathe deeply, meditating on God’s new thing in you and in your donors. Then, watch Him “make a way in the wilderness and streams in the wasteland” as it goes on to say in verse 19.
Your Free Coaching Call
If you are struggling with how to engage your donors in a fresh way, or feel the daily pressures are hindering your new thing, let's set up a free coaching call. I would love to talk with you.