5 Ways to Make Christmas More Meaningful for Your Donors

Watching a Christmas special on television, I got a little attitude. The program was cute, it had good acting, made me laugh a few times, but something really irked me.

The writers had absolutely no clue about Christmas meaning or symbolisms. What bugged me even more was the blatant way the characters dismissed a church and choir from having any part to play in the impact of Christmas.

You may have seen in recent Christian news that more people are proclaiming to be “unchurched”, non-church goers. And even less people are active Christ-followers. If you work with donors for any length of time you know some give to your organization, but not necessarily out of love or stewardship for Christ.

Share Christ with Donors This Christmas

That is why the season of Christmas (and Easter) can be great opportunities for relationship cultivation with donors. The timing makes people more receptive to hearing the Good News. It also allows you, in your advancement work, to creatively serve those donors that may not have the source of the joy you experience because of Christ. Here are some ways to share Christ with your major donors this Christmas season:

  1. Create an advent calendar.

    This can be a simple numbered match-box with encouraging scriptures for each day.

  2. Ask your clients or students to make Christmas cards.

    Guide the artists to know this card is a way you are thanking the donor as well as wishing them a merry Christmas.

  3. Give Forced Blooms.

    There is so much symbolism in flowers and Christ. I love forcing blooms in the winter because in these cold northern climates, to have beautiful blossoms to look at inside, helps lesson the severity of winter. For donors, it can give you opportunity to share life, as Christ blooms gorgeously in our winter seasons of life. If the donor is not into forcing flowers, a Christmas cactus can spark the same conversation.

  4. Throw a Christmas Thank You event.

    As a thank you to donors, having a Christ-centered concert or caroling outside their home is appreciated. Staff can be great for this. Caroling is different than in the past, so a heads up to the donor will help your efforts and kindness be appreciated.

  5. Provide an Intentional Experience.

    When you know your donor, you know what would touch the heart. Just like you would not give candies to a diabetic donor, you are not trying to touch everyone the same way. An experience may be during or after the Christmas season. Whatever the case, this experience helps the donor know they are unique and special to God and to you.

Loving people can have its challenges. Loving people through the lens of the Gospel is an incredible way to witness Christ, bring value to a donor’s life, and enrich your own Christmas experience.


Want more ways to build relationships with your donors year ‘round? Download our eBook: How to How to Communicate Effectively with Your Donors >>