A donor and I were chatting over salads discussing what my organization was achieving. I kept saying my organization does this, my organization does that—as if the building was achieving the accomplishments. The donor looked at me and said, "I like you, not your organization." She was relating to the organization in a personal way—person to person. Watch my two minute video below and let me share with you a few tips when relating to donors person to person.

Then, download our free tool—Questions to Explore the Donor's Heart >>