Good storytelling motivates people to action. Facts, figures, graphs and charts showing the good you do may seem logical, but just doesn’t work.
Why Storytelling Motivates People to Action
Dr. Paul Zak of Claremont Graduate University studies how people are moved to action through storytelling.
His research shows oxytocin (a chemical released by our brain), motivates us to cooperate with other people.
It also enhances our sense of empathy, so we can experience other people’s emot ...Read more »