From category archives: Simple Development | Advocace

Donor Communications are a significant portion of the annual development plan to engage and cultivate donor relationship

2 Easy Ways to Say Thank You on Your Donor's Receipt

2 Easy Ways to Say Thank You on Your Donor's Receipt

Thanking donors is an important integral part of good donor development. But, if you’re a small non-profit shop, it may be hard to find ways to personalize receipt statements and turn them into warm thanks. This can be especially true if you have an antiquated database system or no database system at all! There are a few simple ways around this problem. Let me give you two easy to implement ideas. Write handwritten notes. You can write these notes on the actual statements expressing you ...Read more »
Please Stop Escorting Donors Out the Back Door!

Please Stop Escorting Donors Out the Back Door!

Do you wonder why donors stop supporting your organization? This Bloomerang graphic is based on research by Dr. Adrian Sargeant (Director for the Centre for Sustainable Philanthropy at the University of Plymouth) and The Rockefeller Corporation. It makes a comparison of customer loyalty and donor loyalty. There are several similarities, but also some major differences. For this blog, I want to zero in on donors and what makes them stop supporting a non-profit. There is only one inescapable r ...Read more »
How to Catch Your Lapsed Donors Attention the Girl Scout Way

How to Catch Your Lapsed Donors Attention the Girl Scout Way

Sunday afternoon I took a stroll to a retail strip near my home. There, I saw a young Girl Scout with her dad selling her cookies. She held a large pink cookie sign in her hands, put on a pleasant smile and gave “the ask”— “Would you like to buy some Girl Scout cookies, today?” It was hard to say “no, thank you”.Read more »
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