I love drama. I love resolution. I really love it when the two are combined into a great book or movie. And even more so when it pertains to fundraising.
You know you’ve received it many times in the mail. A fundraising letter that tells you (their donor) how great their organization is. How they’ve jumped tall buildings with a single bound, stopped bullets with their teeth (you get the idea). But I don’t want to read that—and I suspect you don’t either. Read Dear ...Read more »