It’s late September in Texas, which means the State Fair is about to start and North Texas Giving Day just ended. So, what does that have to do with you, donors and Giving Tuesday? Plenty—read on.
About ten years ago, someone came up with the idea of North Texas Giving Day. It’s like Giving Tuesday—but is exclusively for North Texas charities/non-profits. I was awestruck by the amount of money raised by participating organizations this year. The preliminary numbers show over $48,479,000 was raised by 2,690 organizations in just one day.
On the “official” North Texas Giving Day website (northtexasgivingday.org), you can see the “leaderboards” listing the non-profits by name and the amount of money each received.
The big winner this year was North Texas Food Bank, receiving almost $645,500 from 2529 donations. (Please keep in mind that they had “matching funds” from corporations whose employees gave to the charity).
The biggest winner without matching funds was Texas Health Resources Foundation with a little over $423,700 from 254 donors. Not bad for a day’s work!
How do you think these non-profits garnered so much in just one day? They were prepared. They had a plan and they executed it. Like Giving Tuesday, North Texas Giving Day is a “social” event. Using email, Facebook, Instagram and other “social” channels people gave to the charities they love.
Plan Now for Giving Tuesday (Nov. 27)
You can make a plan now to be a part of Giving Tuesday on November 27th. There are several tools available to you. Go to the official site for Giving Tuesday (givingtuesday.org) which has free ideas and toolboxes to be used by your organization. Or, try doing a Google search for “Giving Tuesday Ideas” to find even more resources. (We can also help you put a plan in place. Just schedule your free coaching call >>)
Here are a few other ways to make sure your Giving Tuesday is a success:
- Selfie Template. I don’t have to tell you how much Americans love selfies. Provide your donors with a template they can use in a selfie naming your organization with the hashtag #GivingTuesday.
- Mobile Friendly Giving Page. Make sure your giving page is mobile-friendly and branded for Giving Tuesday.
- Sharable Social Posts. Also, make it easy for your donors to share their love of your organization by having ready-made posts and calls to action they can easily share with their friends and family.
- Don’t use third party donation sites. My biggest suggestion to you would be to have donations come straight to your website donation page (don’t use third party donation sites like Facebook or Google). Third party sites many times will not give you the donors name and information, so you can follow up with a quick thank you or even contact them in the future for other giving opportunities.
Don’t leave donor money on the table this Giving Tuesday. Put together a plan to take part to help you do even “more good”!
We can help you put a plan in place for Giving Tuesday and more End of Year donor giving opportunities. Let’s talk! Just schedule you free coaching call >>