I get them in the mail monthly. You probably do, too. Direct mail pieces that do not “endear” the nonprofit to the reader.
Here are the 3 mistakes that are hurting your direct mail:
Using “Dear Friend”.
Wow, this organization doesn’t even know who I am! Why would I want to give them my hard-earned cash if they cannot figure out who I am?
Many times, the database needs to be cleaned up. I know it can take countless hours of work and expense to get ...Read more »