Posts Tagged 'Nonprofit'

Here are all posts tagged with 'Nonprofit'. If you still can't find what you are looking for, try using the search box.

3 Mistakes That Are Hurting Your Direct Mail

3 Mistakes That Are Hurting Your Direct Mail

I get them in the mail monthly. You probably do, too. Direct mail pieces that do not “endear” the nonprofit to the reader. Here are the 3 mistakes that are hurting your direct mail: Using “Dear Friend”. Wow, this organization doesn’t even know who I am! Why would I want to give them my hard-earned cash if they cannot figure out who I am? Many times, the database needs to be cleaned up. I know it can take countless hours of work and expense to get ...Read more »
Please Stop Escorting Donors Out the Back Door!

Please Stop Escorting Donors Out the Back Door!

Do you wonder why donors stop supporting your organization? This Bloomerang graphic is based on research by Dr. Adrian Sargeant (Director for the Centre for Sustainable Philanthropy at the University of Plymouth) and The Rockefeller Corporation. It makes a comparison of customer loyalty and donor loyalty. There are several similarities, but also some major differences. For this blog, I want to zero in on donors and what makes them stop supporting a non-profit. There is only one inescapable r ...Read more »
Subscribe to Paula's Blog

Recent Blogs