Posts Tagged 'Direct Mail'

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3 Mistakes That Are Hurting Your Direct Mail

3 Mistakes That Are Hurting Your Direct Mail

I get them in the mail monthly. You probably do, too. Direct mail pieces that do not “endear” the nonprofit to the reader. Here are the 3 mistakes that are hurting your direct mail: Using “Dear Friend”. Wow, this organization doesn’t even know who I am! Why would I want to give them my hard-earned cash if they cannot figure out who I am? Many times, the database needs to be cleaned up. I know it can take countless hours of work and expense to get ...Read more »
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