Posts Tagged 'Donor Communication'

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Want to know why storytelling motivates donors to action?

Want to know why storytelling motivates donors to action?

Good storytelling motivates people to action. Facts, figures, graphs and charts showing the good you do may seem logical, but just doesn’t work. Why Storytelling Motivates People to Action Dr. Paul Zak of Claremont Graduate University studies how people are moved to action through storytelling. His research shows oxytocin (a chemical released by our brain), motivates us to cooperate with other people. It also enhances our sense of empathy, so we can experience other people’s emot ...Read more »
How to Use the 2019 Calendar to Your Advantage

How to Use the 2019 Calendar to Your Advantage

It’s done. Thanksgiving is a distant memory. Christmas wrapping paper and bows have been put away. The New Year quietly came and went. Your new calendar is a blank slate—and that could be a very good thing! The New Year brings new opportunities for making a good impression on your donors. Now is the time to break out that fresh new calendar and start marking it up! Here’s some quick suggestions on how to put very important and timely donor communications on your calendar. Mar ...Read more »
Please Stop Escorting Donors Out the Back Door!

Please Stop Escorting Donors Out the Back Door!

Do you wonder why donors stop supporting your organization? This Bloomerang graphic is based on research by Dr. Adrian Sargeant (Director for the Centre for Sustainable Philanthropy at the University of Plymouth) and The Rockefeller Corporation. It makes a comparison of customer loyalty and donor loyalty. There are several similarities, but also some major differences. For this blog, I want to zero in on donors and what makes them stop supporting a non-profit. There is only one inescapable r ...Read more »
The End of the Year is Here. Now What?

The End of the Year is Here. Now What?

By this point in the calendar year, most non-profits are geared up with a flurry of fund-raising activities. Everything from Giving Tuesday, galas, silent auctions and fourth quarter letters make up the mix. Once the crystal ball drops in Time Square and the last trailing notes of Auld Lang Syne are sung, what’s a non-profit to do?Read more »
How to Catch Your Lapsed Donors Attention the Girl Scout Way

How to Catch Your Lapsed Donors Attention the Girl Scout Way

Sunday afternoon I took a stroll to a retail strip near my home. There, I saw a young Girl Scout with her dad selling her cookies. She held a large pink cookie sign in her hands, put on a pleasant smile and gave “the ask”— “Would you like to buy some Girl Scout cookies, today?” It was hard to say “no, thank you”.Read more »
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