Posts Tagged 'Donor Communication'

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Please Stop Escorting Donors Out the Back Door!

Please Stop Escorting Donors Out the Back Door!

Do you wonder why donors stop supporting your organization? This Bloomerang graphic is based on research by Dr. Adrian Sargeant (Director for the Centre for Sustainable Philanthropy at the University of Plymouth) and The Rockefeller Corporation. It makes a comparison of customer loyalty and donor loyalty. There are several similarities, but also some major differences. For this blog, I want to zero in on donors and what makes them stop supporting a non-profit. There is only one inescapable r ...Read more »
The End of the Year is Here. Now What?

The End of the Year is Here. Now What?

By this point in the calendar year, most non-profits are geared up with a flurry of fund-raising activities. Everything from Giving Tuesday, galas, silent auctions and fourth quarter letters make up the mix. Once the crystal ball drops in Time Square and the last trailing notes of Auld Lang Syne are sung, what’s a non-profit to do?Read more »
How to Catch Your Lapsed Donors Attention the Girl Scout Way

How to Catch Your Lapsed Donors Attention the Girl Scout Way

Sunday afternoon I took a stroll to a retail strip near my home. There, I saw a young Girl Scout with her dad selling her cookies. She held a large pink cookie sign in her hands, put on a pleasant smile and gave “the ask”— “Would you like to buy some Girl Scout cookies, today?” It was hard to say “no, thank you”.Read more »
Share Your Passion, Win More Donors

Share Your Passion, Win More Donors

A few weeks ago I wrote a blog about my volunteer fundraising experience for a local non-profit. Read about my experience here. That story covered just the first two years of my fundraising attempts. Today, I want to tell you about year number three.

The non-profit allowed us to make calls to people we knew in the community. People that we had relationship with, not necessarily the non-profit. I jumped on it.

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